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Adding interactive widgets to a creative

A widget allows you to quickly add interactive, professional quality content to an ad. Widgets provide a wide range of functionality that encourages viewers to engage with the ad, such as animation, live feeds, and interactive content.

Some examples of how you can use a widget include:

  • An ad promoting the lottery includes a dynamic widget that displays each day's winning numbers.
  • A politician's ad includes a widget that displays a Twitter feed of the campaign's latest tweets.
  • An insurance company includes a Search widget in their ad. When viewers search for their zip codes, they are sent to the appropriate "Find an Agent Near You" page on the company's website.
  • A retailer includes a Search widget in their ad. When viewers search for a product name, they are sent to a results page in the retailer's online catalog.

You can add and configure a variety of standard widgets. You can also create and upload your own widget. For requirements and steps to upload a custom widget, contact Client Services.

Warning: Although you can assign an action to some widgets, Mixpo recommends that you keep the default settings. Adding an action to a widget can disable the functionality of the widget. If you change the action assigned to a widget, make sure you test the widget to verify that it behaves correctly. For background information about actions, see Specifying what happens when viewers interact with ads.

For background information about each widget, and steps to add it to your creative, see the following:
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