You can let viewers follow a Twitter account from your ad by including a Twitter Follow widget.

When a viewer clicks the widget, your Twitter feed is displayed, with a "Follow" button that viewers can click to start following you.

If a viewer is already following your Twitter account, your Twitter feed is displayed, indicating that the viewer is following you.

For steps to add alternate Twitter content to your ad, see the following articles:

• To display the most recent content from your Twitter feed as a static list, see Adding a Twitter List widget to a creative.
• To display a rotating library of your most recent tweets, and allow viewers to interact with the content, see Adding a Twitter Pulse widget to a creative.
• To display the most recent content from your Twitter feed as a scrolling list, see Adding a Twitter Ticker widget to a creative.

Before you start

• Create an In-Banner Video creative, an In-Stream Video creative, or a Rich Media creative. For steps, see Assembling a creative from a template or Assembling a creative from scratch.

To add a Twitter Follow widget to a creative

1. Navigate to the Division, Account, and Campaign of the creative.
2. Click the Campaign Management tab, then click the Creatives tab.
3. Click Edit for the creative. The Mixpo Studio opens.
4. Add the widget to your creative:
   1. Select the canvas tab that you want to add the widget to.
   2. Click the Overlays tab, then click Widget.
   3. Click Our stock library.
   4. Select the Twitter Follow widget, then click Add media. The widget is added to your creative.
5. Select the Twitter Follow widget. In the settings area, new widget options appear.
6. In the Overlay name field, type a name for the widget. The name is displayed in reports about the widget.
7. To change the size of the widget, click and drag the sizing handles on the corners of the widget.
   Note: To make sure that the live ad is optimized for mobile devices, the widget should be at least 44 × 44 pixels, so that it is big enough for viewers to tap. If you added the widget to the Timeline Canvas tab, leave at least 44 pixels between the widget and the bottom of the creative, so that viewers can tap the video player controls.
8. In the Twitter screen name field, type the Twitter username that you want viewers to follow, with or without the @ symbol. For example, if you want viewers to follow https://twitter.com/mixpo, type Mixpo or @Mixpo.
9. If you added the widget to the Timeline Canvas tab, specify how you want the widget to appear in your video sequence. Do the following:
   1. ​From the Enter and Exit drop-down lists, select the entrance and exit animation effects.
   2. In the Duration field, type the number of seconds that you want the widget to appear for.
   3. In the Start time field, type the number of seconds into the video that you want the widget to appear.
   Tip: You can also drag the widget on the visual timeline to adjust the timing. For steps, see Adjusting the timing of video content using the visual timeline.
10. Click Save.
11. To test that the creative appears the way that you want it to, return to the Mixpo Platform and click Preview.