The Mixpo Platform includes a variety of standard reports, as well as custom reporting capabilities, that enable you to analyze and report on the performance of your ad campaign.
You can generate a one-time report at any time. Or, you can schedule reports to be sent automatically to a list of email recipients. For information about the available reports, see the following:
For information about analyzing the real-time performance data that is displayed on the Analytics tab, see Analyzing real-time performance data.
Performance snapshot reports
You can keep advertisers up to date about the performance of their ad campaigns by creating graphical, printable, and easy-to-interpret performance snapshot reports that are saved in PDF format. The following performance snapshot reports are available:
- Campaign Summary Snapshot
- Advanced Performance Snapshot
For details, see Analyzing overall campaign performance: Snapshot PDF reports.
Detailed spreadsheet reports
Some data savvy advertisers want detailed performance data for their ad campaigns that they can sort and analyze. You can generate the following spreadsheet reports:
- Ad Interactivity Report (AIR): See Analyzing performance based on the elements in an ad: Ad Interactivity Report
- Geotargeting Report: See Analyzing performance based on geographic location: Geotargeting Report
- Conversion Tracking Report: See Analyzing conversion tracking results: Conversion Tracking Report
Custom spreadsheet reports
You can select exactly which data you want to analyze, and export it to a custom report. The report is saved as a spreadsheet. For background information and steps, see Creating a custom report.
