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Best practices

  • Attracting views

    To attract views, consider the following best practices: Get viewer attention with a compelling StartFrame Play the ad when viewers roll their cursor over it and include rollover messaging on the StartFrame Add offers to the StartFrame Create ads that expand Get viewer attention with ... Read More >>

  • Encouraging viewer engagement

    To encourage viewer engagement with your ads, consider the following best practices: Make the entire ad clickable Make clicking worthwhile Include printable coupons Provide personalized map directions from each viewer's zip code Make it easy for viewers to share your ads on social media ... Read More >>

  • Increasing brand exposure

    To increase your brand exposure through your ads, consider the following best practices: Design compelling creative that entertains and educates viewers Include social media links and content Include real-time data feeds in your video ads Use expandable ads to deliver a deeper brand experienc... Read More >>
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