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Standard reporting
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Analyzing overall campaign performance: Snapshot PDF reports
You can view an overview of your campaign's performance with two reports, the Campaign Summary Snapshot and the Advanced Performance Snapshot. Both snapshot reports are professionally formatted PDF reports that you can send to your advertiser to demonstrate the effectiveness of your ads. For example, you can... Read More >>
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Analyzing performance based on the elements in an ad: Ad Interactivity Report
To analyze performance metrics for each element in an ad, view the Ad Interactivity Report. The report includes detailed performance data for each ad, including the following: High-level campaign performance metrics, such as number of impressions, clickthrough rate (CTR), viewer engagement, and so on ... Read More >>
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Analyzing performance based on geographic location: Geotargeting Report
You can analyze ad performance based on the geographic location of viewers with the Geotargeting Report. When you enable geotargeting, you deliver different content in the same ad based on each viewer's location, such as their city, zip code, or designated market area (DMA). For example, you can display the p... Read More >>
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Analyzing conversion tracking results: Conversion Tracking Report
Conversion tracking allows you to determine what viewers do after they click your ad, such as buy a product from your website. Conversion tracking is also a powerful tool for comparing the ability of different ads to drive sales. If you enable conversion tracking, you can analyze conversion rates based on im... Read More >>
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How we define an Impression
Article updated: 12/04/17 There are a few different ways that people and companies have defined impressions in the digital world, and it's important to know the most popular definitions, and how those relate to the Mixpo platform. This is important to your understanding of how your ads perform and what your ... Read More >>
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