A publisher profile allows you to specify the default settings that are selected when you assign a creative to a placement (see Assigning a creative to a placement). By doing this, you can help ensure that all your ads behave consistently, and make assigning creatives to placements more efficient.

Publisher profiles also help improve your reporting by enabling you to group and report on similar placements.

The default settings that you can specify in a publisher profiles include the following:

• Play mode: How an ad behaves when a viewer visits the webpage with the ad. For example, you can play an ad when a viewer hovers their cursor over the ad.
• Audio: How an ad's audio plays. For example, you can mute the audio when a viewer moves their cursor away from the ad.
• Expansion behavior: How an ad expands. For example, an ad can push down the existing content on a webpage.
• Ad tag: The type of ad tag assigned to the ad.

You can create multiple publisher profiles, and select one profile as the default. When you assign a creative to a placement, the settings in the default profile are initially selected. You can modify individual settings, or choose an alternate publisher profile.

Before you start

To create a publisher profile

1. Click Settings, then click Client settings.
2. Click the Publisher profiles tab.
3. Click New profile.
4. In the Name field, type a name for the profile.
5. Select the default placement settings for In-Banner Video ads, Rich Media ads, Image ads, and SWF (Shockwave Flash) ads, as follows:
   • Ad initiation: How you want the viewer to interact with the ad to make the ad play or to make the ad expand. Also called the ad's play mode. Select from the following:
     Note: In many cases, the website where an ad is embedded has play mode related policies. Some websites do not allow ads to start playing automatically. Make sure you know a website's policies before you set your ad's play mode.
     • ​Roll over to expand/play: The ad plays (or expands, for expandable ads) when viewers hover their cursor over the ad's StartFrame, which is the image that viewers see before they interact with your ad.
       Tip: Performance data analysis for hundreds of ads shows that roll-over-to-play ads receive significantly more views than click-to-play ads.
     • Click to expand/play: The ad plays (or expands, for expandable ads) when viewers click the StartFrame.
     • Auto expand/play: The ad plays (or expands, for expandable ads) as soon as a viewer visits the webpage where the ad is embedded.
   • Expand/play options: Customize how ads expand or play, as follows:
     • Skip countdown​: By default, ads display a three second countdown before they start playing. To start ads without a countdown, select the check box.
       Note: If your ad expands, the expandable content starts loading 0.5 seconds (500 milliseconds) after viewers hover their cursor over the ad. However, a video view is counted when a viewer holds their cursor over the ad for at least 1 second.
     • Collapse on roll out: By default, viewers must click a close button to collapse an expanded ad. To collapse the ad when a viewer moves their cursor away from the ad, select the check box.
   • Expand type: How the ad expands. Select from the following:
     • ​Directional: The ad expands in the direction that you specify. Do the following:
       1. From the Expand direction drop-down list, select the direction that you want the ad to expand.
       2. For the Expand anchor, select the image that illustrates how you want the ad to expand. The ad's initial content (the StartFrame) is displayed as a solid rectangle, the position that the ad expands into is displayed as a dashed outline, and the anchor point that the ad expands from is indicated by a red dot.
          Tip: If the StartFrame is still visible when the ad is expanded, viewers can continue to interact with content on the StartFrame.
     • Pushdown: The ad expands downward, pushing down the other content on the webpage, rather than overlapping it. Do the following:
       1. For the Expand anchor, select the image that illustrates how you want the ad to expand. The ad's initial content (the StartFrame) is displayed as a solid rectangle, the position that the ad expands into is displayed as a dashed outline, and the anchor point that the ad expands from is indicated by a red dot.
          Tip: If the StartFrame is still visible when the ad is expanded, viewers can continue to interact with content on the StartFrame.
     • Full page takeover: The ad expands to take over the full size of the viewer's web browser.
   • Expand timing: Whether you want the ad to expand before or after the countdown.
   • Audio options: How the ad's audio plays.
     • Audio off: If your ad has sound, by default, the ad's sound plays. To mute the audio, select the check box.
       Note: If an In-Banner Video ad is configured to automatically play or automatically expand with audio off, a View is not counted until a viewer turns on the audio.
     • Mute audio on roll out: To turn off the ad's sound when a viewer moves their cursor away from the ad, select the check box.
   • Ad tag type: The default ad tag type for In-Banner Video ads, Rich Media ads, Image ads, and SWF ads. For help selecting the correct ad tag type, see Choosing the correct type of ad tag.
6. Select the default placement settings for In-Stream Video ads, as follows:
   • Ad tag type: The default ad tag type for In-Stream Video ads. As applicable, select the appropriate file type for your ad tag. For help selecting the correct ad tag type, see Choosing the correct type of ad tag.
7. Click Save profile.
8. If you want to make the publisher profile the default, select the Default button.
9. To return to the Mixpo Platform, click Return.

To set a default publisher profile

1. Click Settings, then click Client settings.
2. Select the Default button next to the publisher profile that you want to set as default.
3. To return to the Mixpo Platform, click Return.