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Targeting viewers by geographic location

  • Targeting ads based on viewer location

    You can deliver different content to viewers based on each viewer's geographic location. This enables you to build a single creative that includes dynamic content, customized to the location of each viewer. For example, you can build a nationally branded creative for a restaurant chain, then include special o... Read More >>

  • Understanding geotargeting variables

    To display geographically targeted content in an ad, you include geotargeting variables in the ad's creative. A geotargeting variable is a placeholder for the geographically targeted content that you want to include in your ad, such as country, city, and so on. When each viewer sees your ad, the geotargeting ... Read More >>

  • Creating a geotargeting profile

    If you want to include custom geotargeting variables in your ads, you must create and upload a geotargeting profile. A geotargeting profile does the following: Identifies each geographic location that you want to target, such as city or designated market area (DMA). Defines the custom geotargeting ... Read More >>

  • Adding geographically targeted text to a creative

    You can display different text to viewers based on each viewer's geographic location. For example, you can display one TV channel number to a viewer in San Francisco, and a different TV channel number to a viewer in New York City. To do this, you replace regular text with geotargeting variables. A geotargeti... Read More >>

  • Adding a geographically targeted image to a creative

    You can display different images to viewers based on each viewer's geographical location. For example, you can show each viewer the logo for their closest auto dealer. To do this, you associate a custom geotargeting variable with an image. A geotargeting variable is a placeholder for the geographically targe... Read More >>

  • Updating a geotargeting profile

    You can update a geotargeting profile to include new geotargeting variables, update the text and images that are displayed in geographically targeted creatives, and so on. Depending whether you want to retain geotargeting performance data, see the following sections: If you want to retain old perform... Read More >>

  • Deleting a geotargeting profile

    If you no longer want to target creatives based on each viewer's geographic location, you can delete your geotargeting profile. Tip: If you want to change the values in a geotargeting profile, you can edit the profile instead of deleting it. For steps, see Updating a geotargeting profile. When you delete a ... Read More >>

  • Geotargeting examples

    The following examples illustrate how you can use geotargeting to customize the content that each viewer sees based on their geographic location. For background information and steps to enable geotargeting, see Targeting ads based on viewer location. Restaurant with local franchises A regional rest... Read More >>

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