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Making text and images interactive

  • Specifying what happens when viewers interact with ads

    You can specify what happens when a viewer clicks a text, image, or widget overlay in your ad by associating an action with the overlay. For example, when a viewer clicks an image in your ad, the ad can open a webpage, show content with extended functionality on a panel, and so on. By default, when a viewer ... Read More >>

  • Opening a webpage when a viewer clicks an overlay

    You can open a webpage when a viewer clicks a text or image overlay in your ad by associating a clickthrough action with the overlay. Clickthrough actions are most effective when they give viewers a compelling reason to click. For example, an overlay could invite viewers to "See Our Complete Menu" or purchas... Read More >>

  • Letting viewers print content from an ad

    You can let viewers print content directly from within your ad. For example, a retailer could let viewers print a coupon, or a restaurant could let viewers print its takeout menu. You do this by adding a print action to a text or image overlay in your creative. Before you start Create an In-Ban... Read More >>

  • Customizing the close ad button

    You can include a custom close ad button in expandable ads and panels. In expanding ads, when a viewer clicks a custom close ad button, the ad collapses. The custom close ad button replaces the default close button that is normally displayed in the upper right corner of an expanded ad. You can place your cus... Read More >>

  • Expanding an ad when a viewer clicks an overlay

    By default, an ad expands when a viewer clicks or hovers their cursor over any part of the ad. You can designate specific hotspots on your ad that expand the ad when a viewer clicks them. You do this by assigning the Expand Ad action to a text or image overlay. You can assign the Expand Ad action to overlays... Read More >>

  • Pausing a video when a viewer clicks an overlay

    You can pause a video when a viewer clicks a text or image overlay in your ad. If you pause the video in your ad when viewers interact with another element of your ad, it increases the likelihood that viewers will respond. Depending on the overlay action, automatic pausing can work in different ways: Ov... Read More >>

  • Making content in an ad non-interactive

    By default, when viewers click a text or image overlay in an ad, a webpage opens. You can remove the interactivity from elements in your ad if you do not want viewers to interact with that content. A non-interactive overlay functions as dead space on your ad. Any clicks on the overlay are not recorded and do... Read More >>

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