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If you run your ads through Mixpo but do your reporting in another system, you can track an ad's impressions, views, or clicks through the third-party system. To do this, you assign third-party tracking URLs (web addresses) to your ads. You can assign the following types of tracking URLs to an ad: Imp... Read More >>
Conversion tracking enables you to determine what viewers do after they click your ad. This helps you understand how effectively your ads lead to valuable customer activity that provides a return on your advertising investment. For example, you can track how many people buy a product from your website, fill o... Read More >>
An ad tag is a piece of code that is inserted into a website. The website determines which ad to display by looking for the ad that is associated with the ad tag. You generate an ad tag when you assign a creative to a placement. To publish an ad, you retrieve the ad tag and incorporate it into the website or... Read More >>
Each placement and creative in the Mixpo platform has a unique ID. When a creative is associated with a placement to create an ad, the ad is also assigned a unique ID. These IDs are crucial for troubleshooting. You can search on these IDs on the Division, Account, and Campaign tabs. For steps, see Searching f... Read More >>