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Optimizing your campaign

  • Types of ad rotations for my campaigns

    You can rotate the content that is displayed to each viewer by selecting a rotation method and assigning multiple creatives to a single placement. Once you've set up your rotation, the platform will automatically select the right creative to display to your viewers. Below is a list of the rotation types you ... Read More >>

  • Set up dayparting

    You can display different creatives to viewers depending on the time of day or the day of the week. Dividing days into several parts and displaying different content during each part is called dayparting. For example, a fast food restaurant displays an ad that features breakfast items in the morning, lunch i... Read More >>

  • Targeting creatives based on a viewer's device type

    To make sure the ad experience is optimized for each viewer, regardless of what type of device they're on (desktop, mobile, or tablet), you'll want to enable device targeting. When you enable device targeting, you associate multiple creatives with one placement; which lets you traffic a single ad tag. We'll ... Read More >>

  • Weighing creatives that are displayed to viewers

    You can randomly display different creatives within a single ad by enabling weighted creative rotation. Doing this can help you figure out which version of a creative is the most effective. When you enable weighted creative rotation, you associate multiple creatives with one placement. This enables you to tr... Read More >>

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