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Creating a campaign

  • Creating a placement

    A placement contains information about how a creative is trafficked. A placement is the real estate on a publisher's site where the ad is posted. A placement is one of the basic building blocks of an advertising campaign. Each ad that a viewer sees consists of two parts: the visual content of the ad, called ... Read More >>

  • Assigning a creative to a placement

    Each ad that a viewer sees consists of two parts: the visual content of the ad, called a creative, and information about where and how the ad is trafficked, called a placement. Before you can traffic an ad, you must associate a creative with a placement. When you associate a creative with a placement, you sp... Read More >>

  • Choosing the correct type of ad tag

    An ad tag is a piece of code that is inserted into a website. The website determines which ad to display by looking for the ad that is associated with the ad tag. Depending on the type of ad, see the following recommendations for the type of ad tag that you should select: In-Banner Video ads, Rich Me... Read More >>

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