You can display different text to viewers based on each viewer's geographic location. For example, you can display one TV channel number to a viewer in San Francisco, and a different TV channel number to a viewer in New York City.
To do this, you replace regular text with geotargeting variables. A geotargeting variable is a placeholder for the geographically targeted content that you want to include in your creative. You type custom variables or system variables in the text fields or overlays where you typically display email addresses, web addresses, promotional and informational text, unique identifiers, and so on. You can use variables wherever you can enter text, such as overlay text fields, clickthrough URLs, and overlay action fields.
For background information about geotargeting variables, and examples of how to use them, see Understanding geotargeting variables.
Before you start
- If you want to use custom variables, create a geotargeting profile. For steps, see Creating a geotargeting profile.
- Create an In-Banner Video creative, an In-Stream Video creative, or a Rich Media creative. For steps, see Assembling a creative from a template or Assembling a creative from scratch.
To add geographically targeted text to a creative
- In Mixpo Studio, open the creative.
- Add content with a text-based field, such as a text overlay, an overlay with a clickthrough action, and so on. You can add a geotargeting variable wherever you can enter text. For steps, see the following:
- In the text field, type the geotargeting variable, as follows:
- System variables: $$variableName(Default value)
where variableName is the system variable name, and Default value is the value that you want to display when a viewer's location cannot be found or isn't included in your geotargeting profile.- Precede a system variable with $$ (two dollar signs).
- Available system variables include: country, state, city, zipcode, areacode
Note: The zipcode and areacode variables display for viewers located in the United States. Because Mixpo determines each viewer's location based on their IP address, zip code results are approximately 80 percent accurate. - You can control whether the values for a system variable are displayed in title case or capital letters. If you want to display values in title case, such as Seattle, type the variable name as $$city or $$City. If you want to display the values in all capital letters, such as SEATTLE, type the variable name as $$CITY.
- Custom variables: $variableName(Default value)
where variableName is the custom variable name, as defined in your geotargeting profile (see Creating a geotargeting profile), and Default value is the value that you want to display when a viewer's location cannot be found or isn't included in your geotargeting profile.- Precede a custom variable with $ (one dollar sign).
- System variables: $$variableName(Default value)
- Save your changes.