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Supported file formats

When you assemble a creative, you include media assets such as videos, images, and audio files. The following file formats are supported.

Asset type Format Details

Video

  • Audio Video Interleave (.avi)
  • Apple QuickTime Movie (.mov)
  • MPEG Video (.mpg or .mpeg)
  • MPEG-4 Video (.mp4)
  • Windows Media Video (.wmv)
  • Flash Video File (.flv)

Maximum file size: 500 MB

Your creative will have the best quality if your video meets these requirements:

  • Frames per second: 30
  • Resolutions:
    • 640 × 480 pixels (4:3)
    • 1280 × 960 pixels (4:3)
    • 1280 × 720 pixels (16:9)
  • Bit rate: 1 megabit per second
  • Length: No practical limit but consider the attention span of your viewers and the subject matter. Most ads run from 15 to 30 seconds.

Note: It may take a long time to upload a large file.

Image

  • Bitmap (.bmp)
  • JPEG (.jpg or .jpeg)
  • Portable Network Graphics (.png)
  • Graphics Interchange Format (.gif)

Depending on how you want to use the image, the maximum file sizes are as follows:

  • Image files added as overlays to In-Banner Video creatives, In-Stream Video creatives, and Rich Media creatives: 500 MB
  • Image files used to create an Image creative: 1 MB

The higher the quality of your original image files, the better the results.

Note: It may take a long time to upload a large file.

Flash file

(for Flash (SWF) creatives)

  • Flash format file (.swf)

Maximum file size: 1 MB

Widget

(for In-Banner Video creatives, In-Stream Video creatives, and Rich Media creatives)

  • Flash format file (.swf)

A widget allows you to add interactive, professional quality content to an ad. Widgets support feeds, such as Twitter, RSS, and XML, and so on. For requirements and steps to upload a custom widget, contact Client Services.

Flash SWF files:

  • Maximum file size: 500 MB
  • Note: You can upload SWF files compiled for all versions of the Adobe® Flash® Player. However, widgets compiled for Flash Player version 10 or higher cannot be placed on StartFrames and will not appear in ads viewed on mobile devices.

Note: It may take a long time to upload a large file.

For steps to troubleshoot problems with uploading files, see Transcoding images and videos on your computer.

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